Discuss the you-viewpoint to build good will.

The you-viewpoint produces goodwill and influences people favorably:

                                                                          Writing from the you-viewpoint is another technique for building goodwill in written message. It is a technique for persuasion and for influencing people favorably. It is fundamental in the practice of business etiquette. In a broad sense, you-viewpoint writing emphasizes the reader’s interests and concerns. It emphasizes you and your and de-emphasizes we and our. But it is more than a matter of just using second-person pronouns.

The you-view point emphasizes the reader’s interests. It is an attitude of mind involving more than the use of you and yours:

                                                                       The point is that the you-viewpoint is an attitude of mind. It is the attitude that places the reader in the center of things. Sometimes it just involves being friendly and treating people the way they like to be treated. Sometimes it involves skillfully handling people with carefully chosen words to make a desired impression. It involves all these things and more.